Centre of excellence

Corporate branding and market influence

Name: BIG1CS (Big1 Consultancy Services)
Address: 2nd Floor, J2/30, Sector-J, Sushant Golf City, Amar Shaheed Path, Lucknow, Uttar Pradesh, 226030, IN
Telephone: +91 73075 35860
Price range: $$$

Corporate branding at BIG1 Global is the market position that sits beside the legal and financial structure. BIG1CS applies it to Indian companies. BIG1GC applies it when an international mandate needs a cross-border market story. It follows the same engagement letter.

What is in scope

Positioning, narrative and the link to the operating company. Media buying and campaign production are included only if the letter says so.